WHY WE FOUNDED DAGSMEJAN
Dagsmejan is inspired by our passion to lead a full life. Enjoying a busy lifestyle means getting enough fuel to do all of the thing we love, and to do them well. This fuel is sleep. Great sleep makes us happier, healthier and provides us with the energy to live full and productive lives. But many of us struggle to get the high-quality sleep we need. That’s when it struck us. We are still sleeping the way we did 50 years ago. Wearing the same traditional sleepwear that we have worn for decades. There had to be a smarter way to sleep well.
In sportswear, we had seen a functional revolution. With new smart textiles and innovative constructions helping to create activewear that works with the wearer’s unique physiology. Helping them to perform at their best. So, why were we spending a third of our lives in the least innovative and purpose-driven garments around?
We founded Dagsmejan to change the sleepwear story. To develop innovative sleepwear that would deliver the quality of sleep we all need and deserve. But we couldn’t do it alone. The Dagsmejan team partners with sleep scientists, textile engineers and research and manufacturing experts across Europe. We work with leading institutions to understand the science of sleep, and how sleepwear can impact the way we rest.
We are united by our passion and our vision. To create the most innovative and comfortable sleepwear around. To change the world, one good night’s sleep at a time.
Catarina & Andreas, Co-founders
Dagsmejan is a Swedish word that refers to the last days of winter when the warmth of the sunshine melts the snow even when the temperature is still below zero. It derives from two words. clag which means day and meja which means strength and power. Its the time when nature awakens after a dark and cold period. The power of nature was our inspiration for creating a high performance sleepwear range using the latest technology and all natural fibres to give you the ultimate sleeping experience. Wake up as refreshed as on the first day of spring with Dagsmejan.